Podcast branding can be an important part of marketing your podcast, as well as helping to highlight the unique qualities of your podcast; but what exactly is branding? Today we discuss what podcast branding is, and how it’s not just the obvious such as your artwork and promo material.

This episode we’re also pleased to debut a brand new segment: The Better Podcasting Hobby Podcaster Profile. In our debut episode we highlight Anthony Sytko from Capes on the Couch podcast.

In this week’s Better Podcasting Download, we have a triple round up of follow-ups (read as: corrections) from our recent episodes.

Finally, in this week’s Better Podback we have a listener who is seeking to move on from their Mixcast software and replace it with something else.

Find full episode information including links referenced in this episode at https://www.betterpodcasting.com/277.

If you want to follow us elsewhere, you can find our full contact information can be found at https://www.betterpodcasting.com/contact. You can like us on Facebook at https://www.facebook.com/betterpodcasting, you can follow us on Twitter at https://www.twitter.com/betterpod or email podcast@betterpodcasting.com.  The full back catalog can be found at https://www.betterpodcasting.com.

Want to join in to some geeky chatter? Check out the GonnaGeek Discord Server at http://www.betterpodcasting.com/discord/

This podcast was recorded on Wednesday, May 3, 2023. We usually stream live to Geeks.Live, on Wednesdays. Audio/Video Production by Stephen Jondrew of GonnaGeek Productions, proudly Canadian.

Main Topic #1
: Podcast Branding

Better Podcasting Download: 

Better Podback:

If you missed it, the Season 2 of our companion show Better Podcasting: Live Chat can be found at https://livechat.betterpodcasting.com


00:00 – Show intro
01:08 – Start of the episode
02:00 – Introduction to podcast branding
03:20 – The value of a good podcast brand
05:00 – What is a podcast brand?
07:15 – Tangible podcast brand components
11:10 – SP’s example of logo branding issues.
12:20 – Consistency across your show assets
15:00 – Highlighting your unique qualities
16:50 – Multi-platform and update considerations
21:25 – Other branding-related factors
24:20 – Introduction to less tangible brand components
24:40 – Social media interactions
27:35 – Consistency across all aspects of your branding
30:10 – Segment summary
30:40 – Live listener feedback about branding
32:35 – Introduction to the Hobby Podcaster Profile segment
34:35 – Hobby Podcaster Profile: Anthony Sytko (Capes on the Couch)
39:35 – Our discussion about Anthony’s Hobby Podcaster Profile
43:00 – Better Podcasting Download: Pocket Casts follow-up
45:35 – Better Podcasting Download: PowerPress follow-up
46:50 – Better Podcasting Download: Hindenburg Pro 2 launch follow-up
50:00 – Better Podback: A listener is looking for a new DAW
1:01:30 – The BEST Geek Community
1:01:58 – SP now has a fiber connection
1:10:08 – Episode ending/outro


  • SP: Electro-Voice RE320
  • Stephen: Shure SM7B

Video Version:

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